![]() ![]() Why Use Smush To Optimize Images (The Smush Difference) Beyond that, it’s also the award-winning, back-to-back proven crowd-favorite WordPress image optimizer trusted by over 1M+ worldwide to: Smush has been benchmarked and tested number one for speed and quality. Whether you spell it ‘optimise’ or ‘optimize’ – with Smush’s image optimizer you can compress images and serve images in next-gen formats (convert to WebP), all without introducing a visible drop in quality. Smush is the leading image optimization plugin – optimize, resize, and compress images, as well as convert images to WebP format for faster loading web pages.īrought to you by the WPMU DEV team – founded in 2007 and trusted by web professionals from freelancer to agency worldwide ever since. ![]() Since its initial announcement in 2010, it has been updated and improved to reach its present condition.Description The #1 Image Optimization Plugin for WordPress Despite all the recent hoopla, WebP pronounced "weppy" is a somewhat ancient technology. The user experience for practically all of your website visitors will be improved if you modify your WordPress or custom-built site to support it, it's SEO recommended to use WebP in your designs which makes your website lighter, run faster, and smoother, which translates to higher search engine rankings and a better experience for visitors. Adopting WebP at this time is a sure bet. It’s become a popular topic lately as it pulled ahead in the next-gen image format wars: as of this writing, it’s supported on Chrome, Microsoft Edge, Firefox, Opera, and most recently Safari. 90% of modern web browsers support this Google-developed open-source format. ![]() The most widely used next-generation image format is WebP. It enables animation, alpha transparency, and both lossy and lossless compression. Google created the WebP image file format to take the place of the JPEG, PNG, and GIF file formats. ![]()
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